Cookies policy

Cookies policy

Definition: what is a cookie?

A cookie is a small computer file, a tracer, which is deposited and read when an online service is consulted, regardless of the type of terminal used (computer, smartphone, digital reader, video game console connected to the Internet, etc.).

Cookies have multiple uses and allow their issuer to identify the terminal and record certain information relating to the use of the online service (your client identifier, choice of language). Some of these uses are strictly necessary for the use of the online service and therefore are not subject to consent. Others, which do not meet these criteria, require the consent of the site visitor before the cookies are deposited.

How do we use cookies?

When you visit our websites,, your user area in the browser (hereinafter the “Sites”) as well as on the mobile version of your user space, tracers may be installed on your terminal by Lovys or by our partners.

There are 4 types of tracers with the following purposes:

1.  ensuring the proper functioning of our Sites and our application Strictly necessary cookies
2.  improving the visitor experience by remembering their preferences Functional cookies
3.  measure the audience of our Sites and analyse the behaviour of visitors Cookies for audience measurement
4.  proposing advertisements adapted to the visitors’ centres of interest Advertising cookies


When you accept them, the cookies listed above give us access to the following information in particular:

  • The identifiers of the terminal used;
  • The type of operating system used by your terminal;
  • The type and version of the browser software used by your terminal;
  • The date and time of the connection;
  • The browsing data on our Sites;
  • Language configuration;
  • The contents consulted.

Cookies deposited on our Sites

The list of cookies is based on a scan of our Sites by Cookiebot on 6 September 2022.

Strictly necessary cookies

At Lovys and its partners, we use cookies that are strictly necessary to ensure the proper functioning of our Sites. For this reason, these cookies do not require your consent.

Name Purpose Source Retention period
ARRAffinitySameSite Cookie used to distribute site traffic and thus optimise site response time Lovys session
current-country Cookie used to operate our site Lovys session
_lm_id Cookie used to operate our site


Lovys 365 days
_x_w Cookie used to operate our site Lovys session
Lovys-Correlation-ID Cookie used to operate our site Lovys 180 days
prospectUserInfo Cookie used to operate our site Lovys 180 days
sessionData Cookie used to operate our site Lovys 180 days


Cookie used to establish the connection with Content Delivery Network Lovys 180 days
_vis_opt_test_cookie Cookie used to track the number of visitors Lovys session
_vis_opt_s Cookie used to enable use of site features Lovys 100 days


Cookie used to control script loading Google 1 day
OptanonConsent Cookie used by OneTrust to collect and maintain traceability of consent given by the visitor OneTrust 365 days
OptanonAlertBoxClosed Cookie used by OneTrust to keep a record when the visitor closes the cookie banner OneTrust 365 days


Functionnal cookies

These cookies allow us to provide you with personalised features when you use our Sites.

Name Purpose Source Retention period


Cookie utilisé pour permettre les transactions par carte bancaire Stripe 365 jours

1 jour

m Cookie utilisé pour déterminer le type du terminal Stripe 720 jours


Cookies for audience measurement

These cookies allow us to measure the number of visitors to our Sites. They also allow us to analyse how you use the site in order to improve its performance.

Name Purpose Source Retention period


Cookie used to improve the experience on our Sites Lovys 365 days


zarget_user_id Cookies for audience measurement Zarget 365 days
_ga, _ga_#,_gid, _gat_UA- Cookie used to analyse the behaviour of our visitors on the pages of our Sites in order to optimise them Google Universal Analytics 730 days
collect Cookie used to send data to Google Analytics to track visitor behaviour Google Universal Analytics session
_gclxxxx Cookie used for the Google conversion tracer Google 90 days
_vwo_referrer, _vwo_sn Cookie to measure the performance of different versions of web pages Wingify 365 days



Advertising cookies

We use these cookies to personalise and measure the effectiveness of advertising on our Sites and partner sites, based on the pages you visit.

Name Purpose Source Retention period
adstax_uid_legacy, adstax_uid, adstax_hashes, adstax_hashes_legacy, adstax_hashes_linked, adstax_hashes_linked_legacy Marketing cookie Advertising partners 365 days
Pixel.gif Cookie used to analyse visitor behaviour Lovys session






Cookie used to analyse visitor behaviour Lovys 390 days
_gcl_au Cookie used to analyse the effectiveness of the advertising offered by the site Google 90 days
ads/ga-audiences, pagead/1p-conversion/#, pagead/1p-user-list/# Cookie used to analyse the visitor’s interaction with the proposed advertisement Google session
_fbp, fr, tr Cookie used to identify the browsers to provide Facebook’s advertising and site analysis services Facebook 90 days


tt_appInfo, tt_sessionId, _tt_enable_cookie, _ttp, tt_pixel_session_index Cookie used to analyse the visitors’ interaction with the services offered TikTok session

365 days



Cookie used to measure effectiveness and show targeted advertisements to visitors Doubleclick (Google) 390 days
_fw_crm_v Cookie used to track the identity of the visitor and the chat sessions carried out by the visitor Freshdesk 365 days
test_cookie Cookie used by Google as part of its advertising services to check whether the visitor’s browser accepts cookies Doubleclick (Google) 1 day

  • Tracers installed on the mobile version of the user area

Lovys does not set cookies on its mobile application.


On the other hand, Lovys and its partners use two types of tracers on your user account in the mobile version:


  1. Tracers strictly necessary for the proper functioning of the application;
  2. Audience measurement tracers to enable us to analyse your behaviour on the application in order to improve its operation.


How to manage the cookies?

Managing cookies with Lovys

Lovys gives you full control over the cookies deposited on your terminal via the information banner that is displayed when you first connect to our Sites and the application.

You have the choice to accept or decline all cookies or to choose to have only some of them deposited, except for the strictly necessary cookies that are essential for the proper functioning of our services, which will be automatically deposited.

In addition, you can change your cookie choices at any time by using our preference setting module accessible by means of the “Use of Cookies” hyperlink at the bottom of each page of the site or in the drop-down menu in the application.

Please note that cookies play an important role in the operation of our services. Therefore, if you refuse or delete cookies, this may affect the availability and functioning of the services.

Managing cookies on your browser

You can delete any cookies that are already on your device by clearing your browser history. All cookies from the sites you have visited will be deleted.

However, you should be aware that you may lose some saved information (such as login information or preferences on the site).

You can also choose to set your browser to delete or reject cookies by default. To learn more about managing cookies from your browser, please visit the following links, depending on the browser:

  • Chrome, you can consult the help centre here;
  • Safari is here;
  • Internet Explorer is here;
  • FireFox is here;
  • Opera, click here.

To learn more about Google Analytics cookie management, please visit the link here.

The settings you choose may affect your Internet browsing and your access to certain services that require the use of cookies.

How to exercise your rights?

In accordance with the Personal Data Regulation, you have the right to access, rectify, limit, erase and delete your Personal Data, as well as the right to object, the right to portability and the right to send us your directives concerning the fate of your Personal Data after your death.

If you have any questions or comments about how we use cookies, you can contact the Lovys Data Protection Officer at the following email address

With regard to third party cookies placed on our Site and/or application, they may allow our partners to process your personal data if you accept them. You can verify how your personal data is handled on their websites.

To find out more about your rights regarding the protection of personal data, you can consult the CNIL website

Entry into force

This cookie policy and any amendments thereto shall be effective as of the date of posting.